Results at a glance
- 100% reduction in directory maintenance effort — Entra ID sync eliminates all manual updates
- Live, searchable directory inside Teams — employee contact data accurate in real time, including direct phone extensions
- Zero administrative intervention required — new hires and departures reflected instantly without IT involvement
- Cross-departmental team structures visualized — dynamic group memberships surfaced directly in the Teams interface
- Single source of truth for employee contact data — one place, always current, accessible where work happens
- Built on existing M365 infrastructure — no new systems introduced; Entra ID and SharePoint Framework do the work
The challenge
Soudronic is a global leader in metal packaging machinery, operating across multiple countries with teams that regularly span departments, regions, and functions. Keeping track of who is on a team, how to reach them, and what has changed is not a minor administrative task at that scale. It is an operational necessity, and it was breaking down:
- Microsoft Teams lacked a native way to display dynamic Entra ID group memberships within the Teams interface
- Contact lists were maintained manually, meaning they were outdated by default and required constant administrative effort to keep current
- Cross-departmental team structures were invisible inside Teams, creating communication silos across global operations
- New hires and departures were not reflected in real time, creating gaps in operational continuity and internal communication accuracy
For a manufacturer where field workers rely on direct extensions to reach the right person quickly, an inaccurate directory is not an inconvenience. It is a friction point that compounds across every team, every shift, and every handover.
The solution
BindTuning implemented a custom-configured BindTuning People web part deployed as a dedicated tab within Microsoft Teams, integrated directly with Microsoft Entra ID via SharePoint Framework (SPFx). The result was a live, searchable Dynamic Phone Directory that updates automatically as the organization changes, with identity data drawn directly from the authoritative source. The scope covered:
- Entra ID synchronization — member data pulled and updated in real time, with no manual input required
- Live, searchable directory — employees locate colleagues by name, department, or role directly within Teams
- Critical metadata surfaced — direct phone extensions visible alongside contact profiles
- Dynamic team structures visualized — cross-departmental memberships displayed accurately, reflecting actual group composition at any given moment
- Dedicated Teams tab — the directory embedded as a persistent, first-class feature of the Teams workspace
Every update to Soudronic's Entra ID like a new hire, a departure, a team reassignment flows through to the directory automatically.
What made this work
Manual directories fail for a simple reason: they depend on people remembering to update them and doing that correctly. At an organization with high personnel fluidity and global operations, that dependency was never going to scale. The answer was to remove it entirely by treating Entra ID as the authoritative source and letting the directory become a live reflection of it, rather than a separate system someone has to maintain in parallel.
Anchoring the solution in Entra ID also means the accuracy is structural, not aspirational. The directory is not approximately correct or recently updated. It is current by design, because it draws from the same identity layer Microsoft 365 already uses to manage access, permissions, and group membership across the entire tenant. That is what makes it trustworthy enough for a field worker to rely on when they need to reach someone fast. The SPFx integration delivered that capability without introducing new infrastructure or a bespoke application to maintain.
About Soudronic
Soudronic is a Swiss-headquartered global leader in the design and manufacture of metal packaging machinery. The company serves customers across the food, beverage, and industrial packaging industries and operates with internationally distributed teams requiring seamless internal coordination across functions and geographies.
Your organization's people data is already in Microsoft 365. BindTuning makes it visible, searchable, and always current — right inside Teams.
